Improve Campaign Response Rates

Test and Promote preventative health services, such as annual physicals, to specific patient demographics then view the response rates by age group.

Using Artera’s campaigns, organizations can create and send communications using SMS to segmented patient lists then easily track response rates. For example, if you believe younger patients are less likely to get preventative services, you can modify the Response Rate report to quickly view response rate variations by age group. 

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Once response rates are understood, you can fine-tune your campaign messages by A/B testing message content for the specific age group to improve patient engagement for your  promotion. Test multiple versions of your messages across patient demographics to understand what will elicit the most engagement among targeted populations to increase appointments booked, reduce no-shows and ultimately increase revenue.